The fall sale event is following a similar timeline to last year's mid-October Prime Day, starting Tuesday morning at 3 a.m. EST and running through Wednesday.
What will be on sale during Prime Day?
In the past, we’ve seen impressive deals on must-have items across major categories including tech, beauty, fashion and home. According to Amazon, you can expect deals from Dyson, Sony, Barbie, SharkNinja and more popular brands. Amazon says within select time periods — which haven’t been confirmed yet — new deals will pop up every five minutes.
Some of the top items from last year were premium beauty brands such as Laneige and NuFace; popular home and kitchen brands such as Ruggable, Hamilton Beach and Pampers and more, according to the retailer.
Last Prime Day, we saw many items that were as high as 65% off (if not more!), big deals on KitchenAid products, an Amazon Fire TV and discounts on video doorbells — just to name a few!